The logo have been design following the client specification, that something that represent the ideology of the "street arts and sports" school. The logo is a combination of typography with a spray paint can design, its a metaphor to show creativity and also graffiti.

-The Corporate was a Logo Idea at first but it was too complex for
 a logo. This is why it have been use as corporate image.

-The second reason for this is that the eagle symbolism 
  full fill the ideology of the new school. (Power, Victory, etc)

-Inspiration comes from sport Corporate image mainly from
  the United States of America.
-Eagle represent power, victory etc...
-Graffiti Font are used to show creativity 

-A simple tagline design that reflect the ideology of the street arts and sports school.
- Unleash your creativity, metaphor to show that in street arts or sports we need to be creative
   in order to have our own style. Its a metaphor also to show to the public that the association is 
   not promoting vandalism or outlaw activities because all the activities will be held in a specific area.

Some examples of corporate items. As you can see the colors are the same in order to keep a consistency in the design...

Here you can see the design for mugs, T-shirt, and caps...

The designs for the billboard and the bus stop.

-A simple and minimalist design in order to help the Audience to easily notice all the important information on the billboards etc...

The mobile app and the website design.

A simple logo animation in order to show that the school have been made by the help of lots of people and organisation. This is why I have include a reverse shatter effect in the animation.

The TV spot have been made in order to show to the general public of what the "street arts and sports" school will be based on.

Secondly, the TV spot include Mauritian street arts or sports performers, so its an efficient way to promote Mauritian talents.